Cassie is Chief Executive of World Book Day. 

She was previously Head of UK Theatre, the major professional association for theatre and the performing arts and Director, Media and Stakeholder Relations at Arts Council England, working to promote the importance of the arts to society and the creative economy. 

Before then Cassie held publicity roles at publishing companies including Fourth Estate and Random House and led campaigns for a range of bestselling fiction, non-fiction and celebrity authors. 

She is Chair of Culture Central, the collective voice for arts and culture in the West Midlands. She is a Fellow of the RSA and works with Speakers for Schools and Creative Access.