The Portuguese Association of Publishers and Booksellers (APEL) has the purpose, as its mission, to promote the sustainable development of the Book sector in Portugal, to defend copyright, to support editorial diversity, to continuously qualify industry professionals, and to take all of the actions necessary to promote editorial, distribution, and bookselling activities, both nationally and internationally, for the collective benefit of rights holders represented by the association.

APEL aims to encourage the production and promotion of literary works in the Portuguese language, published in Portugal in their various formats, contributing to ensure universal access to books and reading. Additionally, its goal is to promote an increase in the literacy level of our society.

Through various partnerships and collaborations with diverse stakeholders, whether public or private, the Association seeks to ensure the presence of Portuguese books on the international stage and drives the discussion on challenges and opportunities. This proactive approach seeks to prepare the sector for anticipated innovations and technological transformations in the future.