With a degree in Communication from the University of Buenos Aires (UBA) and as director of the agency Proyecto451, Daniel Benchimol has over 14 years of experience providing consultancy, training, and digital strategy development services for the book industry. His career includes collaborations with more than 350 publishers, bookstores, and cultural institutions across Ibero-America, including major publishing groups such as Editorial Planeta, Penguin Random House, Grupo Macmillan, Anagrama, Fondo de Cultura Económica, and Siglo XXI Editores, as well as institutions like CERLALC and Fundación Leer. He maintains close ties with the main associations and professional bodies in the Ibero-American publishing sector. He is a regular speaker at the industry’s most important events and book fairs, and teaches at universities in Argentina, Mexico, and Spain.