Nadim Sadek is the Founder & CEO of Shimmr AI, an autonomous advertising business that generates and deploys self-optimising campaigns, to sell books. He’s a published author, with ‘Shimmer, don’t Shake – how publishing can embrace AI’ and as well as a forthcoming book on ‘How Creativity can Embrace AI’, and a collection of children’s stories, ‘Dinah’s Adventures’. He writes a monthly column for The Bookseller, on the social and industry impacts of AI. Nadim regularly delivers thought-leadership on AI in talks around the world. Trained as a psychologist, he has founded and grown global market research firms, a whiskey, food and music business on an island off the west coast of Ireland, and an AI brand-management platform. Nadim is a Board Advisor to BookBrunch and Sinai AI.  He also manages a Warner-signed artist and presents motorcycle reviews on Boss Bikes Club Youtube channel.