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Rogério Canhoto has a degree in Electrical Engineering, Systems and Computers, from Instituto Superior Técnico, an MBA in Management, Strategy and Business Development, and a Master’s Degree in Business Sciences with a specialization in “Digital Marketing”.

He has developed her career in the Technology, Media and Telecommunications sector, with a strong specialization in Marketing Management and Business Development. He has held various senior management positions in leading companies in Portugal and in multinational companies (PT/Altice, Havas Group, Deloitte Consulting, Impresa Group). He is currently Chief Business Officer at PHC Software.

Regério Canhoto is also a guest lecturer on the executive master’s degrees at ISCTE and Universidade Católica Porto Business School in the areas of Digital Marketing and Artificial Intelligence. He is the executive director of the postgraduate course in Digital Marketing at ISCTE and executive director of the postgraduate course in Artificial Intelligence applied to Management also at ISCTE.

He is also co-author of the book “b-Mercator – Blended Marketing”, and Key Note Speaker at various national and international events on topics related to Digital Marketing, Digital Transformation and Artificial Intelligence.

He was a member of the advisory board for the digital transformation of AICEP – Agência para o Investimento e Comércio Externo de Portugal and is currently a board member of CIP’s Strategic Council for the Digital Economy and of the PHC Foundation.

Rogério Canhoto
Portugal
CRO of PHC Software

Rogério Canhoto has a degree in Electrical Engineering, Systems and Computers, from Instituto Superior Técnico, an MBA in Management, Strategy and Business Development, and a Master's Degree in Business Sciences with a specialization in "Digital Marketing".

He has developed her career in the Technology, Media and Telecommunications sector, with a strong specialization in Marketing Management and Business Development. He has held various senior management positions in leading companies in Portugal and in multinational companies (PT/Altice, Havas Group, Deloitte Consulting, Impresa Group). He is currently Chief Business Officer at PHC Software.

Regério Canhoto is also a guest lecturer on the executive master's degrees at ISCTE and Universidade Católica Porto Business School in the areas of Digital Marketing and Artificial Intelligence. He is the executive director of the postgraduate course in Digital Marketing at ISCTE and executive director of the postgraduate course in Artificial Intelligence applied to Management also at ISCTE.

He is also co-author of the book "b-Mercator - Blended Marketing", and Key Note Speaker at various national and international events on topics related to Digital Marketing, Digital Transformation and Artificial Intelligence.

He was a member of the advisory board for the digital transformation of AICEP - Agência para o Investimento e Comércio Externo de Portugal and is currently a board member of CIP's Strategic Council for the Digital Economy and of the PHC Foundation.

05 September 2024 - 10:15