Yasmina Laraudogoitia is the Public Policy and Government Relations manager at TikTok for Spain and Portugal, where she is responsible for government relations management and the development of institutional partnerships. Before joining TikTok, Yasmina dedicated 8 years at Microsoft and during this time she has been holding different positions as a project developer in the startup area. and SMEs in Brussels and as coordinator of the public affairs area in Spain. Yasmina has an Executive Program in Digital Marketing from The Valley Digital Business School and a degree in Business Administration and Management from the University of the Basque Country.