At only 23 years old, Maria João Faria, a graduate in Law, reads between 60 to 130 pages per hour, as showcased in videos on the social media platform TikTok. She started dedicating her free time to creating digital literary content in order to share her literary interests with people beyond her circle of friends, as she felt that they didn't share her passion for reading. 

Her passion for books led Maria João Faria to connect with TikTok using the hashtag #BookTok, aiming to share her reviews and recommendations of various books with other young individuals from around the world.