Key trends are shaping the publishing sector today, from reading as a pillar of democracy and freedom to the need for strong national reading ecosystems. It will look at how books are evolving as lifestyle and cultural tools, the dynamics of the European publishing landscape, and new intersections such as fashion and literature, alongside the reinvention of libraries. Bringing together diverse perspectives, the session aims to help the entire ecosystem adapt to change and seize new opportunities to strengthen reading and its impact on society.