Ani Attamian is a keynote speaker and business advisor. She spent two decades inside the enterprise, including eleven years at Google, where she later led EMEA publishing product partnerships and brought text-to-speech to publishers. Then she founded LEMA® Collective. She names the one root cause behind a stalled transformation, the one draining millions per month while everyone patches the wrong layer. Her Data-to-Decision Sequence was forged from personal experience.